Apple Music100 Best Albums

Earlier this year we worked with TBWA\Media Arts Lab to create icons as they counted down to the release of the Apple Music 100 Best Album list.

  • Client
    Apple
  • Agency
    TBWA\MAL

These gold artefacts were designed to give the viewer a hint towards the artists and albums being honoured. Parallel to digital campaign the public could watch the list unfold through murals in London, New York and Los Angeles, which were updated daily. These hand-painted clues were location specific to each city.