Ray-Ban/Meta Smart Glasses GLOBAL CAMPAIGN

Essilor Luxottica (Ray-Ban) and AMV BBDO brought us onboard to create a series of films for global campaign for the new Ray-Ban and Meta smart glasses.

  • Client
    Luxottica / Meta
  • Agency
    AMV BBDO
  • Art direction
    MNFST Studio
  • Sound
    Chris Banks

We created a fully CGI campaign to showcase the iconic Ray-Ban Wayfarer and it's built Meta AI technology. It was used as part of a mixed media campaign as well as solo assets. Below is our directors cut.

Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
Ray-Ban/Meta gallery image.
ray ban meta
Ray-Ban/Meta gallery image.