Ray-Ban/Meta Smart Glasses GLOBAL CAMPAIGN
Essilor Luxottica (Ray-Ban) and AMV BBDO brought us onboard to create a series of films for global campaign for the new Ray-Ban and Meta smart glasses.
- ClientLuxottica / Meta
- AgencyAMV BBDO
- Art directionMNFST Studio
- SoundChris Banks
We created a fully CGI campaign to showcase the iconic Ray-Ban Wayfarer and it's built Meta AI technology. It was used as part of a mixed media campaign as well as solo assets. Below is our directors cut.